Books and workshops about the blogosphere are quite popular. since few years. Many questions raised about social software and its culture. Questions about its feature. Qustions and answer came at the surface of World Wide Web.
There as world that the same questions has already answered or it’s discussing about before the blogoshere exploded: the world of wikis.
Going deeper, under the web surface you can find pages like this from the Protland Patterns Repository that define the Culture Shock.
The definition remember me the ” deferred meanings of words” of Umberto Eco semiotics.
Take this considerations and put it in a busienss environment. That’s what keeps firms from bloggin or using wiki. They are unable to face and manages culture shocks and their cost.
But how may revenues or savings can bring to companies this ability?
Using wikis and hiring people who use it and manage this problems can be a good strategy. What do you thinK?
It’s a company culture changing challenge.
Why wiki worlds has less claim than blogosphere? Perehps because it is more impersonal? There is no authorship other then collectivity? Maybe this fears the companies and their managers and employees. There is no meritocratic approach in collective work. So there is a trade off between individual interests and organisation interests and needs.
There is also that blogs are more search engine friendly ang give to the users a cronological path to follow in producing but also reading activity. wikis are purely hypertextual.
I think the next step to make wikis’ intelligence emerge is to improve de indexing of wikipages and exploit folksonomies and tagging potentialities. Matching wikis categies and tags I wish it will be a technorati like engine that make the merge of content from wikis and from blogs possible.
That’s the way on a smaller scale is attempting socialtext and enterprise wikis. Merging blogging with wikis can provide a collection of individual contributions to the corporation knowledge and a clearing house for culture shocks. This bring value to the company in the mid and long term.

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