from marketing sherpa:

But, ‘Where’s the data?’ you ask. Well, luckily, BlueLithium Labs came out with a new study last week with some well-researched and useful data. I’m including a hotlink to that study below. Three highlights:

Ads on non-2.0 sites (classic editorial content sites) convert 31% better than ads run against user-generated content.
Ads on top-brand non-2.0 sites (defined as comScore’s top 250) convert 175% better than user-generated content sites.
However, 2.0 media is so *cheap* (as of now anyway) that it’s still worth testing. The minute the price goes up, buyer beware.

[…]

In other words, if you are tasked with reaching 10 million consumers by Wednesday, which will you do — run 1,000 different super-niche campaigns or run 10 general ads on broad-reach media?

I’m studying this with Daniel and we are to think about and low budget advertising solution.