Video sharing and user generated content growth are one of the most interesting phenomenon we can see on the web. Here is the first of two or three post I excerpt from a project I’m working on that introduced me a little bit deeper in this topic.

Internet seems to be entered in a new growth phase On the stage there are several applications with a distinctive characteristic: the highrate of interactivity. It is the web of the communities renaissance:the web 2.0 to use a definition of Tim O’ Reilly.

Fromthe content point of view the Web 2.0 can be defined also as the real beginning of digital convergence experiments.

Video contents are more and more the stars both those, which come from mainstream media, and those published on the net and from the users.

Grassroots generated contents are becoming more and more important.

This path can be summarized in a step by step schema starting from different point of view: from the contents type, or from the player role, from the type of communication model and from the interactivity ratio.

From the content pointof view we have a dynamics that move contents from the television to Internet stepping through digitalization and different delivering technologies:


In the picture above we can see some interesting characteristics the video content assumes moving from the TV to the Internet. The interactivity features increase the more the content get closer to the net. IPTV was the first stage of TV content approaching the Internet. (the picture aims only to better explain a concept and have not any scientific or statistic foundation)

The model was quite simple but largely unsuccessful. Delivering content designed and produced for the television into the Internet logic is not the way to attract Internet users. Contents are not new, too time consuming, and cover topics usually covered by all mainstream media.They were designed in a broadcast logic where the information flow starts from the source to end to the user. There is no way back. Internet people want to interact and there is no good reason to force them to view contents that are already available on different channels with a higher quality.

The IPTV, generally managed by the telephone carriers or broadcasting corporations has also some technical problems. It has a limited geographical diffusion so users base is limited to those who live in the big cities wired with lines that support

The contents are no so appealing and the subscription costs are simply too high to be accessed by the large part of TV viewers.

Looking at the web 2.0 vodeo applications success seems that someone learned thelesson.

From a business point of view, You Tube is, perhaps, the most interesting example but actually we are assisting to a flourishing season.

What is new is the grassroots television. This is the television made bythe users. They create the contents and use community sites to broadcast themselves, sharing, reviewing and tagging video contents.

Videosharing communities has some winning features: fresh and original new contents, quite easy to find thanks to social tagging and community reviews.

Internet Television is more social, democratic, and in some cases interesting than the broadcast television.

This new paradigm of video content production and use is spreading across different genres.

The news, sports events, entertainment, music, training and technologies related topics are the most demanded. But there are also some new interesting formats that are emerging.

The phenomenon is getting bigger and there are also some examples of “draw back” effects. TV shows use more frequently contents produced on the Internet.

The most probable scenario in the next years makes of Internet the place where the mainstream produced content and grassroots content meet together to be re-mediated and assembled in new formats to meet targeted demand. We will find more and more “prosumers”:users that are consumers and providers at the same time.

What all this does mean?

That “the content is not the king”. The next post will explain this point.

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