This is an english for dummies post:

Yesterdey I stopped by Più Libri Più blog, to listen some of the Italian Blogoshpere stars talk about aggregators and platforms. There were Diego Bianchi, from excite, I knew in Turin, Tiziano Caviglia from SocialDust, Francesco Delfino from Splinder, Tina Galante, from Kilombo, Giuseppe Granieri, (wirter, journalist and one of the most influent italian bloggers with a good vision), Francesco Magnocavallo from , (i spent few words with him that are enough to understand he is an unleashed ideas producer. I’ll call you back Francesco), Andrea Mancia from Toqueville, Antonio Saccoccio from Pigiama Media, Tony Siino from

I cannof follow the whole event so, wating for the podcast from Radio Alzo Zero

I jot down some impressions:

the new blogosphere players seems not to have still understood some basics of the net. They are riding the new phenomenon of blogs with some interesting aggregators (Kilombo, Toqueville, SocialDust, Pigiama Media) and are strongly focussed on politics and citizen journalism. They do not have a real business model but seems to be able to drive traffic and aggregate bloggers. All that makes them to face the problem of quality of their contents that is the base to have a sustainable growth and start to have revenues from a kind of business model, if it hsould came out.

But the quality problem wheights if we put in competition the mainstream media and the web portals with the blogoshere. I do not believe that’s it will be the problem.

they can coexist and even if they will fight to gain users attention there are some elements that make their coexistence possible.

First. there is no scarcity. The traditional media (TV and news paper had limeted bandwidth for trasmission and logistics streamline costs). All these vanish on the net.
users can find people, journalist and topics just googling them up and the business models will be different from sellign advertising. All the users will be content producers but not necessairly publishers.

They will not have to worry about the popular topics to palce ads. They will blog and aggregate for different reason with different business models. . Anyway if a topics problem it will be That’s is a blogger (the information producers) problems. The aggregator had only build a comfortable einvironment where user can read or write contets and relaunch what is buzzing on the net and easily have “conversatons”. Aggregators and plutforms will bee soon internet commodities embedded functionalities (I’m thinking about semantic web).

I heard someone of the speaker to wish better contents on internet than in the old media meaning that gossips or celebrities nudes calendars are a market driven distortion.

That could have a sense in Tv market given the scarcity of “space” and “time” so that tits steal it to other contents. But that is not a problem of Internet.

Here we can have both: the trivial and the the philosophy.

So, once again Granieri hit the target when he said that that real problem are the metrics that have to be found to gave a real value to the internet contents. That’s right to build business models, to help users find the right contents and to better target advertisers. But that’ is not all folks.

Quality will emerge form natural selection only if net neutrality will be granted in the future. Net neutrality kills the scarcity and makes impossible to take information flow and channels control. That’s the only thing we have to defend to have quality in contents production. Net neutrality assures pluralism and pluralism creates quality.

In the near future aggreregators and Network of blogs seems to be the next competitors of portals. If they will win the bet to build social networks they probably take it all but internet surfing it will be more and more horizontal. The internet will be made more by user relationships and less by contents provider/counsumer reletionships or client/server communication model. It will be peer to peer. And P2P schema makes the copiright and the control of data impossible.

User generated contents are peer to peer generated content and this means quality, pluralism, speed, creativity and low costs. Social networks and peer to peer communites will shape the new media and the net economy but all that was forgotten in the piece of “conversation” i followed.

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